If you’re a new business owner, search engine optimization (SEO) probably isn’t that top of mind for you. But it probably should be. In this episode, I sat down with Camilla af Hällström, co-founder of SEO agency Zalstrom, to talk about why it’s so important to focus on SEO and how it can bring you better qualified leads to your website, which means more potential customers. Camilla shared three strategies solopreneurs can use to optimize their SEO so they can get more traffic to their website.