The #1 Reason Your Marketing Content Isn’t Helping You Sign Clients

marketing content





Who is your ideal audience and what language are they using to describe their problem?

Get inside their head.

In order to create content that turns into customers, your audience needs to feel like you are literally inside their heads.


You need to truly understand where they are now and paint a picture for them so they know you can help them get to where they want to be. If you can do this successfully, they’ll be all ears to your solution.


But how?


Look at where your clients are when they reach out to you. What have they already accomplished on their own, what have they tried (but hasn’t worked), and what are they still struggling with?


Of course, this is easier to do if you’ve worked with clients before. If you haven’t, you may need to put your detective hat on and do some market research. The fastest way to get answers is by talking to potential clients and asking them some pointed questions. It takes a bit of courage to reach out to people, but once you do, you’ll find that they’re usually very willing to help.


When you understand where your people are starting from and where they want to go (their desired reality), you can create better marketing content and more direct copy.


I’ve had people tell me that it felt like I was speaking to them when they read my sales page; that’s the goal!

Don’t be vague about your offer.

Tell your story.

Want more tips for creating content that turns into clients?

Check out my free one-hour content masterclass where I share marketing best practices that work for any type of content you’re creating.

Ready for more support?

LAUNCH WITH EASE is my 4-month 1:1 coaching program for new entrepreneurs looking to get clearer in their marketing so they can start attracting dream clients.