A Subtle Shift I'm Seeing in Content Marketing
content marketing

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Over the last few years, I’ve seen a subtle shift in the way people market their offers online. Successful business owners have gone from creating educational “how-to” content to more impactful perspective-shifting or belief-shifting content. Because giving your audience three tips to “X, Y or Z” just doesn’t cut it anymore. And it doesn’t position you as a thought leader, either. 


In this episode, I talk about this type of content and how to start creating some of your own so you can not only get engagement, but also sales.

What you'll learn from this episode:
  • Why “how to” content just doesn’t cut it anymore
  • How to start creating “perspective-shifting” content that not only engages your audience, but helps you sell, too.
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