Over the last few years, I’ve seen a subtle shift in the way people market their offers online. Successful business owners have gone from creating educational “how-to” content to more impactful perspective-shifting or belief-shifting content. Because giving your audience three tips to “X, Y or Z” just doesn’t cut it anymore. And it doesn’t position you as a thought leader, either. 

In this episode, I talk about this type of content and how to start creating some of your own so you can not only get engagement, but also sales.