You're an Ambivert Connector
You’re great at connecting with people and building relationships.
As an ambivert, you straddle the line between introvert and extrovert. Some days, you’re fine being social and spending time with others, other days, you just want to be alone at home. That’s great news – you’re adaptable, and so is your business! So it’s really up to you which marketing strategies you pick.
Your superpower is that you are really great at creating connections on a one-to-one level. When people talk to you, they feel really seen and heard. You’re also good at connecting others.
Your big challenge? Sometimes, putting yourself out there and being visible feels hard, and it makes marketing feel difficult. But once you get started, it becomes easier and you gain momentum.
As for your marketing, it’s not about trying every single strategy (thank goodness!), it’s about finding what feels most aligned to your personality and strengths, and doing more of that.
Keep reading for your customized plan
to help you grow your business:
1. Figure out a way to create partnerships or joint ventures. While you may sometimes have the tendency to want to work on things alone, are there ways you can partner with other people to get in front of a bigger audience? Pitch another business owner a topic you can teach their audience or speak at a virtual or in-person event.
Mindset tip: As an ambivert, it can sometimes feel scary to put yourself out there. To make it easier, start small and work your way up to larger audiences. And pick a topic you really know well so that you feel confident. And try to take the focus off of you–the more you make it your mission to serve others and teach them something you know, the less you’ll be worried about the way you come across. Also know that since you’re a natural connector, you may feel a bit scared at first, but you love serving other people and creating connections so soon you’ll feel right at home.
2. Reach out to people individually. While you’re fine talking to a group, you’re also great at connecting one-on-one. So reach out to people you can help and offer them a free strategy or discovery call, where you help them solve a problem and share some insights. Then ask them if they want to hear more about your offer. Or pitch your offer on social media to a larger audience, but then ask potential customers to book a 1:1 call with you.
Mindset tip: It can be hard to reach out at first, because you may fear rejection or feel like you’ll be judged. But know that when you reach out to a potential client, you’re doing them a favor because you’re helping them solve an issue they’re having. Your bravery to reach out will help get the ball rolling and they’ll be grateful for your help.
3. Think about creating a referral strategy. See if there are business owners serving the same audience as you, but not in exactly the same field. Could you help their clients and vice versa? If so, see if they’d be open to refer people to your services. You could even offer them a small referral fee. Better yet, use your powers of connection to create on online network (even a simple Google doc) you can share with other business owners so they can easily find other service providers to refer people to.
Mindset tip: Reaching out can be scary at first, but know that the people you reach out to will be grateful that you’ve taken the initiative. Other business owners will see it as a win/win since they’re also getting referrals from you.
Hi, I'm Agatha Brewer!
I’m a business coach who works with new entrepreneurs to help them get the clarity and confidence to launch and grow their businesses.
I combine over 15 years of corporate marketing experience and my coach training (Whole Person Certified Coach®) to help new business owners move their ideas out of their heads and into reality––getting them clarity around what they want to create, defining their overall vision, helping them set the right strategic foundations (marketing plan) and unraveling any mindset blocks that are standing in their way.
Looking for some ways to grow your biz?
1. Check out The Intentional Solopreneur podcast. I interview both up-and-coming and successful service-based business owners and I’m all about providing you with actionable tips you can implement in your business right away.
2. Hop on a free 30 minute call with me! If you’re ready to grow your business, schedule a quick call with me. We’ll talk about what you’re trying to create in your business and I’ll let you know which program is the best fit for you.
3. Are you looking to jump-start your business? Read more about my 1:1 coaching program for new entrepreneurs. It’s designed to help you set the right strategic and mindset foundations to help you launch or grow your business.