In this blog, I share four steps you can take to market your service business, no matter which channel you choose. These are the same steps I take my clients through as we work together to launch and grow their businesses.
Author Archives: @abrewer
How to Choose the Right Marketing Strategy for You
Most new business owners don’t take enough time to choose the right marketing strategy. By doing this, they’re not tapping into their “marketing superpower,” and making marketing harder than it needs to be. In this episode, I cover the three things you need to consider when choosing your marketing strategy and go over a few examples from my business to give you and idea of what this looks like in real life.
Why Building Reciprocity in Your Marketing Will Help You Get More Clients
If you understand the concept of reciprocity, you can start building it into the way you market your business. The reason this is important in marketing is because if you can provide value to your audience and help them in some way, they will be more likely to want to work with you one day. In this episode, I cover this concept, share a few examples from real life and show you how you can start applying it to your overall content strategy.
How to Focus on the Right Things in Your Business with Risa Haasbroek
Learning the skill of how to say no to the things that aren’t serving you well in your business is so important as a new business owner. You have limited time and you need to be able to discern what’s important to focus on that will actually move the needle in your business. In this episode, I sat down with life coach to solopreneurs, Risa Haasbroek, and she shared three questions she has her clients ask themselves to make sure they’re working on the right things. She also shared a few tips on how to build resilience as a business owner.
3 Mindset Shifts for New Entrepreneurs
I can’t stress enough how important your mindset is as a new business owner. If you’re struggling with your marketing and promoting your services, it might be related to not having enough clarity. But it’s also very likely that you’re just not feeling confident enough. In this special New Year’s episode, I cover the three mindset shifts I believe every new entrepreneur needs to make to be successful.