Are you constantly switching from one marketing strategy to the next? This is called shiny object syndrome and it can be very detrimental to your success, because you end up never giving any strategy a chance to work. I share my best tips for ending shiny object syndrome including how to stop jumping from one strategy to the next, how to find the most aligned tactics for you and the one decision you need to make to stop this behavior once and for all.
Category Archives: Coaching
How to Know if Your Marketing Strategy is Working
So you’ve started marketing your business and are trying out different strategies…but now what? How do you know if those strategies are actually working, and how long should you try them before deciding to move on? And if you do need to, when is the time to make a change?
Creating a Profit-Focused Schedule with Business Productivity Expert Hannah Murphy
You’ve started your business and you know it’s important to work on the right things in order to grow. But, how do you start identifying which tasks will bring you revenue vs. just wasting your time? In this episode, I interview Hannah Murphy, a business productivity expert on how to find those right tasks, create a schedule you love, and one that loves you back in terms of creating joy—and success—in your business.
Coaching Session with Heather Webster: Marketing Her Membership
Ever wonder what it would be like to work with a business coach? Listen in on a recent coaching session where I guided Heather Webster, a nature-based wellness coach, through brainstorming new ways of promoting her membership. We discussed the format that would work best for her, the marketing channels she’d like to use and I helped her start planning her next steps.
How to Create Content that Guarantees Conversion
In this blog, I share seven steps to creating marketing content that converts. Everything from initial planning to final measurement of your results.