How to Focus on the Right Things in Your Business with Risa Haasbroek

Learning the skill of how to say no to the things that aren’t serving you well in your business is so important as a new business owner. You have limited time and you need to be able to discern what’s important to focus on that will actually move the needle in your business. In this episode, I sat down with life coach to solopreneurs, Risa Haasbroek, and she shared three questions she has her clients ask themselves to make sure they’re working on the right things. She also shared a few tips on how to build resilience as a business owner.

How to Stop Shiny Object Syndrome

Are you constantly switching from one marketing strategy to the next? This is called shiny object syndrome and it can be very detrimental to your success, because you end up never giving any strategy a chance to work. I share my best tips for ending shiny object syndrome including how to stop jumping from one strategy to the next, how to find the most aligned tactics for you and the one decision you need to make to stop this behavior once and for all.

Why It’s Important to Understand Your Customer Journey

In the early stages of your business, you’re probably not thinking too much about your customer journey. But you should be. Because understanding how your customer is finding you and what path you’re taking them once they do is a smart way to make your content work for you and get you better results. I share how focusing on your content in a thoughtful way will help your potential clients turn into customers faster and with less effort from you.