If you understand the concept of reciprocity, you can start building it into the way you market your business. The reason this is important in marketing is because if you can provide value to your audience and help them in some way, they will be more likely to want to work with you one day. In this episode, I cover this concept, share a few examples from real life and show you how you can start applying it to your overall content strategy.
Category Archives: Marketing
3 Mindset Shifts for New Entrepreneurs
I can’t stress enough how important your mindset is as a new business owner. If you’re struggling with your marketing and promoting your services, it might be related to not having enough clarity. But it’s also very likely that you’re just not feeling confident enough. In this special New Year’s episode, I cover the three mindset shifts I believe every new entrepreneur needs to make to be successful.
A 3-Step SEO Strategy for Solopreneurs with Camilla af Hällström
In this episode, I sat down with Camilla af Hällström of SEO agency Zalstrom to discuss her 3-step SEO strategy for solopreneurs.
How to Stop Shiny Object Syndrome
Are you constantly switching from one marketing strategy to the next? This is called shiny object syndrome and it can be very detrimental to your success, because you end up never giving any strategy a chance to work. I share my best tips for ending shiny object syndrome including how to stop jumping from one strategy to the next, how to find the most aligned tactics for you and the one decision you need to make to stop this behavior once and for all.
Why It’s Important to Understand Your Customer Journey
In the early stages of your business, you’re probably not thinking too much about your customer journey. But you should be. Because understanding how your customer is finding you and what path you’re taking them once they do is a smart way to make your content work for you and get you better results. I share how focusing on your content in a thoughtful way will help your potential clients turn into customers faster and with less effort from you.