If you understand the concept of reciprocity, you can start building it into the way you market your business. The reason this is important in marketing is because if you can provide value to your audience and help them in some way, they will be more likely to want to work with you one day. In this episode, I cover this concept, share a few examples from real life and show you how you can start applying it to your overall content strategy.
Category Archives: Podcast
How to Focus on the Right Things in Your Business with Risa Haasbroek
Learning the skill of how to say no to the things that aren’t serving you well in your business is so important as a new business owner. You have limited time and you need to be able to discern what’s important to focus on that will actually move the needle in your business. In this episode, I sat down with life coach to solopreneurs, Risa Haasbroek, and she shared three questions she has her clients ask themselves to make sure they’re working on the right things. She also shared a few tips on how to build resilience as a business owner.
3 Mindset Shifts for New Entrepreneurs
I can’t stress enough how important your mindset is as a new business owner. If you’re struggling with your marketing and promoting your services, it might be related to not having enough clarity. But it’s also very likely that you’re just not feeling confident enough. In this special New Year’s episode, I cover the three mindset shifts I believe every new entrepreneur needs to make to be successful.
A 3-Step SEO Strategy for Solopreneurs with Camilla af Hällström
In this episode, I sat down with Camilla af Hällström of SEO agency Zalstrom to discuss her 3-step SEO strategy for solopreneurs.
How to Stop Shiny Object Syndrome
Are you constantly switching from one marketing strategy to the next? This is called shiny object syndrome and it can be very detrimental to your success, because you end up never giving any strategy a chance to work. I share my best tips for ending shiny object syndrome including how to stop jumping from one strategy to the next, how to find the most aligned tactics for you and the one decision you need to make to stop this behavior once and for all.