Are you constantly switching from one marketing strategy to the next? This is called shiny object syndrome and it can be very detrimental to your success, because you end up never giving any strategy a chance to work. I share my best tips for ending shiny object syndrome including how to stop jumping from one strategy to the next, how to find the most aligned tactics for you and the one decision you need to make to stop this behavior once and for all.
In the early stages of your business, you’re probably not thinking too much about your customer journey. But you should be. Because understanding how your customer is finding you and what path you’re taking them once they do is a smart way to make your content work for you and get you better results. I share how focusing on your content in a thoughtful way will help your potential clients turn into customers faster and with less effort from you.
Are you thinking about starting an email list to help you market your online business? Well, then this is the episode for you! I cover all the things you should consider when you’re planning out your email marketing strategy, including how to get people on your list, what you should send them, how often to send and a few ways to know if your email efforts are working!
So you’ve started marketing your business and are trying out different strategies…but now what? How do you know if those strategies are actually working, and how long should you try them before deciding to move on? And if you do need to, when is the time to make a change?
You’ve heard that content creation is an important part of promoting your business online. But how do you create content that’s authentic, allows you to show your personality and also connect with your ideal customer at the same time? And how can you do it in a way that works for your business and doesn’t wear you out? Listen in as I interview Hannah McCormick and Nicole Hiller from Showing Up Solo on how they batch create and repurpose content in their business.