In this episode, I share five tips to help you make better decisions as a new entrepreneur so that you can feel good about the things you’re pursuing and stop second-guessing yourself all the time.
In this episode, I share four steps you can take to market your service business. Because it’s not really about the channel you choose, it’s how you use it and the strategy that you create around it that really matters.
Most new business owners don’t take enough time to choose the right marketing strategy. By doing this, they’re not tapping into their “marketing superpower,” and making marketing harder than it needs to be. In this episode, I cover the three things you need to consider when choosing your marketing strategy and go over a few examples from my business to give you and idea of what this looks like in real life.
If you understand the concept of reciprocity, you can start building it into the way you market your business. The reason this is important in marketing is because if you can provide value to your audience and help them in some way, they will be more likely to want to work with you one day. In this episode, I cover this concept, share a few examples from real life and show you how you can start applying it to your overall content strategy.
Learning the skill of how to say no to the things that aren’t serving you well in your business is so important as a new business owner. You have limited time and you need to be able to discern what’s important to focus on that will actually move the needle in your business. In this episode, I sat down with life coach to solopreneurs, Risa Haasbroek, and she shared three questions she has her clients ask themselves to make sure they’re working on the right things. She also shared a few tips on how to build resilience as a business owner.