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Listen to my recent episodes below!
The Intentional Solopreneur is the go-to podcast for ambitious women who want to launch service-based businesses. I share my best marketing and mindset tips to help you get both the clarity and confidence you need to succeed as a new business owner.
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Do you ever wonder why your marketing isn’t working, even though you’re putting in a lot of effort? In this episode, I break down a proven four-part framework that I use in my business to turn my cold audience into clients.
To get the best results in your business, you need to be intentional about what you’re building and why you’re doing it. I recently sat down with Sharon Lipovsky, an executive coach and team accelerator, to talk about her approach to creating an intentional vision for her clients.
In this episode, I’m breaking down what you really need vs. what you think you need to have in place to start marketing effectively and attracting clients.
If you think posting three times a week on social media will get you clients, you’ll probably be upset when that doesn’t materialize. All the business coaches and influencers told you that you just have to show up, post, and stay consistent, and the results will come!
But here’s what they forgot to mention: Choosing a marketing channel isn’t the same as creating a strategy around it.
Over the last few years, I’ve seen a subtle shift in the way people market their offers online. Successful business owners have gone from creating educational “how-to” content to more impactful perspective-shifting or belief-shifting content. Because giving your audience three tips to “X, Y or Z” just doesn’t cut it anymore. And it doesn’t position you as a thought leader, either.
If you’re pouring your heart into creating content, but just hearing crickets, you might be missing this one thing. By making this one small shift in the way you create content, you’ll start to get more engagement, more inquiries and eventually, more clients. Tune in to this episode to hear what this shift is, and five tips to help you apply it to the content you’re already working on.
