Why Building Reciprocity in Your Marketing Will Help You Get More Clients

If you understand the concept of reciprocity, you can start building it into the way you market your business. The reason this is important in marketing is because if you can provide value to your audience and help them in some way, they will be more likely to want to work with you one day. In this episode, I cover this concept, share a few examples from real life and show you how you can start applying it to your overall content strategy.

Why It’s Important to Understand Your Customer Journey

In the early stages of your business, you’re probably not thinking too much about your customer journey. But you should be. Because understanding how your customer is finding you and what path you’re taking them once they do is a smart way to make your content work for you and get you better results. I share how focusing on your content in a thoughtful way will help your potential clients turn into customers faster and with less effort from you.

Creating a Profit-Focused Schedule with Business Productivity Expert Hannah Murphy

You’ve started your business and you know it’s important to work on the right things in order to grow. But, how do you start identifying which tasks will bring you revenue vs. just wasting your time? In this episode, I interview Hannah Murphy, a business productivity expert on how to find those right tasks, create a schedule you love, and one that loves you back in terms of creating joy—and success—in your business.

Launch a Successful Offer with a Small List with Robbie Samuels

Have you been wanting to launch an offer or program but you’ve been putting it off because you think you need a big email list first? Well, it’s time to bust the myth that you need a giant list to have a successful offer. In this episode, I’m joined by multi-passionate entrepreneur Robbie Samuels, business growth strategy coach and author of “Small List, Big Results,” and we talk about how to build your offer with the help of your audience.