If you understand the concept of reciprocity, you can start building it into the way you market your business. The reason this is important in marketing is because if you can provide value to your audience and help them in some way, they will be more likely to want to work with you one day. In this episode, I cover this concept, share a few examples from real life and show you how you can start applying it to your overall content strategy.
Tag Archives: intentional marketing
Why It’s Important to Understand Your Customer Journey
In the early stages of your business, you’re probably not thinking too much about your customer journey. But you should be. Because understanding how your customer is finding you and what path you’re taking them once they do is a smart way to make your content work for you and get you better results. I share how focusing on your content in a thoughtful way will help your potential clients turn into customers faster and with less effort from you.
How to Create an Intentional Marketing Strategy
In this week’s episode, I explain why choosing marketing strategies based on your personality––whether you’re an introvert or extrovert—will help you get better results.
Why Being Intentional in Your Marketing Will Help You Get Better Results
In this blog, I share four tips to creating your most effective and aligned marketing plan, based on your personality and strengths.