I recently chatted with Angela Henderson, an international award-winning business coach who has helped thousands of women make more money in their businesses. We talked about her 3S framework for creating more profit in your business, the seven major mindset blocks that come up for entrepreneurs and she explained how to know if an activity is revenue-generating or not.
In this episode, I share four steps you can take to market your service business. Because it’s not really about the channel you choose, it’s how you use it and the strategy that you create around it that really matters.
In this blog, I share four steps you can take to market your service business, no matter which channel you choose. These are the same steps I take my clients through as we work together to launch and grow their businesses.
If you understand the concept of reciprocity, you can start building it into the way you market your business. The reason this is important in marketing is because if you can provide value to your audience and help them in some way, they will be more likely to want to work with you one day. In this episode, I cover this concept, share a few examples from real life and show you how you can start applying it to your overall content strategy.
In the early stages of your business, you’re probably not thinking too much about your customer journey. But you should be. Because understanding how your customer is finding you and what path you’re taking them once they do is a smart way to make your content work for you and get you better results. I share how focusing on your content in a thoughtful way will help your potential clients turn into customers faster and with less effort from you.