If you understand the concept of reciprocity, you can start building it into the way you market your business. The reason this is important in marketing is because if you can provide value to your audience and help them in some way, they will be more likely to want to work with you one day. In this episode, I cover this concept, share a few examples from real life and show you how you can start applying it to your overall content strategy.
Tag Archives: service-based business
Why It’s Important to Understand Your Customer Journey
In the early stages of your business, you’re probably not thinking too much about your customer journey. But you should be. Because understanding how your customer is finding you and what path you’re taking them once they do is a smart way to make your content work for you and get you better results. I share how focusing on your content in a thoughtful way will help your potential clients turn into customers faster and with less effort from you.
Authentic Content Creation with Hannah and Nicole of Showing Up Solo
You’ve heard that content creation is an important part of promoting your business online. But how do you create content that’s authentic, allows you to show your personality and also connect with your ideal customer at the same time? And how can you do it in a way that works for your business and doesn’t wear you out? Listen in as I interview Hannah McCormick and Nicole Hiller from Showing Up Solo on how they batch create and repurpose content in their business.
Launch a Successful Offer with a Small List with Robbie Samuels
Have you been wanting to launch an offer or program but you’ve been putting it off because you think you need a big email list first? Well, it’s time to bust the myth that you need a giant list to have a successful offer. In this episode, I’m joined by multi-passionate entrepreneur Robbie Samuels, business growth strategy coach and author of “Small List, Big Results,” and we talk about how to build your offer with the help of your audience.
Three Essentials to Business Success
In this episode, I’m joined by Courtney Hill, a mindset and business coach for online coaches. We cover her three essentials to business success and how making these shifts in your business can be the difference between staying stuck and success.