Why “Posting on Social Media” Isn’t a Real Strategy

If you think posting three times a week on social media will get you clients, you’ll probably be upset when that doesn’t materialize. All the business coaches and influencers told you that you just have to show up, post, and stay consistent, and the results will come!

But here’s what they forgot to mention: Choosing a marketing channel isn’t the same as creating a strategy around it.