Thinking about launching a podcast but not sure where to start or how to avoid the overwhelm? In this episode, I sit down with Amy Stone, host of The Art of Imperfect Adulting, whose show quickly climbed into the top 5% of podcasts. We cover how Amy launched her first podcast back in 2016 and what’s changed since then, the tools she uses to make producing regular episodes possible without a big team, and the importance of focusing less on gear and more on developing a compelling concept that resonates with listeners.
She shares why lived experience and a unique perspective make your show stand out in a crowded market. If you’re a beginner podcaster—or even just considering being a guest on other shows—this conversation will help you simplify the process, start your show with confidence, and help you be a guest that people remember.
Connect with Amy:
Linked in: https://www.linkedin.com/in/theamystone/
Facebook IA: https://www.facebook.com/profile.php?id=61564917968308
Instagram: https://www.instagram.com/theartof_imperfect_adulting
YouTube: https://www.youtube.com/@imperfectadulting
Curious about working with me?
Book a free 30-min discovery call to see if coaching is right for you: https://agathabrewer.com/private-coaching
**And don’t forget to mention the “Fall promo” in your coaching application to receive an extra session free of charge if you sign on as a new client by October 31, 2025. This is applicable for my 1:1 coaching programs only (not my individual CLARITY SESSION).
**This summary was generated with help from AI tools, so please excuse any errors.
(0:01 – 1:18) Introduction
Agatha Brewer welcomes Amy Stone, author, coach, and host of The Art of Imperfect Adulting. Agatha highlights Amy’s unique background as a stepmom, endurance athlete, and creator of a supportive community for those navigating life’s nonlinear paths.
(1:19 – 16:59) Amy’s Journey and the Birth of Imperfect Adulting
Amy shares how her podcast and community grew from her personal journey of navigating an unconventional life path. She describes moving from corporate work into fitness coaching, triathlon training, and eventually life coaching. Her current work blends all of these experiences into a message about embracing imperfection and growth through life transitions.
Agatha and Amy discuss how Amy’s journalism background shaped her interviewing style and storytelling skills, fueling her success as a top 5% podcaster. Despite industry advice to “niche down,” Amy intentionally created a broad show that highlights universal themes of decision-making and resilience.
(17:00 – 29:59) Preparing to Launch a Successful Podcast
The conversation shifts to podcasting strategies. Amy explains how her first podcast in 2016 taught her the mechanics, but tools like Canva and Castmagic now make the work much easier and more sustainable. She reflects on the explosion of expensive podcast courses and stresses the importance of discernment before investing.
The real key to podcast success, she says, isn’t equipment or posting schedules but having a compelling concept that resonates with listeners. She emphasizes that creators can’t judge the strength of an idea in isolation—the audience decides by listening.
(30:00 – 45:32) Small Choices and Nonlinear Journeys
Agatha and Amy wrap up by discussing how small, everyday decisions often shape life more meaningfully than big dramatic stories. Amy highlights examples of people who retooled careers or returned to childhood passions, showing how nonlinear journeys still carry purpose.
Both agree that her podcast resonates because it gives people permission to pivot, experiment, and grow—reminding listeners that bravery isn’t only in grand gestures but also in the quieter choices that redirect a life path.
